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All about TheFirstLast
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TheFirstLast crowdfunding (April 2017) supported a portion of the project. Watch tell-tale videos that zero in on the highlights. This section gives a birds-eye glimpse of what went on during Phase I of The Last Supper's restoration.
We involved art lovers from all over the world in our Florence-based campaign to raise 65,000 dollars and jump-start international awareness about Nelli's masterpiece. With the help of over 400 sponsors and advocates, we brought the paintress into a new Renaissance.
Here’s a video that tells the story of the 45-day drive that took the art world by storm, with special thanks to all those who made it possible!
We involved art lovers from all over the world in our Florence-based campaign to raise 65,000 dollars and jump-start international awareness about Nelli's masterpiece. With the help of over 400 sponsors and advocates, we brought the paintress into a new Renaissance.
Here’s a video that tells the story of the 45-day drive that took the art world by storm, with special thanks to all those who made it possible!
'The First Last' Donors' Book…
Have a look at our on-line version of 'The First Last' Donors book!
The hard-bound version of The First Last Donors' Album will be part of the Santa Maria Novella Dominican Library collection. When? As soon as the restoration of Nelli's Last Supper is completed. Open in Nelli's time, the library had become a 'studium generale' as early as the thirteenth-century and it worked much like a full-scale university, having the power to grant academic degrees to its students. Nelli, a Dominican nun who gained commissions within her order, would likely have been proud for this Album to be part of this prestigious library collection.
The hard-bound version of The First Last Donors' Album will be part of the Santa Maria Novella Dominican Library collection. When? As soon as the restoration of Nelli's Last Supper is completed. Open in Nelli's time, the library had become a 'studium generale' as early as the thirteenth-century and it worked much like a full-scale university, having the power to grant academic degrees to its students. Nelli, a Dominican nun who gained commissions within her order, would likely have been proud for this Album to be part of this prestigious library collection.
Plautilla in the press
Our crowdfunding campaign aimed to recapture the recognition that Nelli enjoyed during her lifetime, as discussed by Italy’s first art historian Giorgio Vasari in his Lives.
Nelli and her work was featured in the media over 90 times in the 45 days the TheFirstLast campaign ran. This includes newspapers, magazines, TV and web. To name a few, she has peeked through the pages of Vanity Fair, How to Spend It, The Art Newspaper, Apollo Magazine, Fine Art Connoisseur, The Art Tribune, Frankfurter Allgemeine Woche, Reality Magazine, Fahrenheit, Il Corriere, La Reppubblica, IO Donna, The Florentine… and Timeless Travels.
Watch this video of our TheFirstLast press conference at the restoration studio… featuring Italian actress Elena Sofia Ricci and Sara Funaro, Florence Council for Equal Opportunity and Welfare.
Nelli and her work was featured in the media over 90 times in the 45 days the TheFirstLast campaign ran. This includes newspapers, magazines, TV and web. To name a few, she has peeked through the pages of Vanity Fair, How to Spend It, The Art Newspaper, Apollo Magazine, Fine Art Connoisseur, The Art Tribune, Frankfurter Allgemeine Woche, Reality Magazine, Fahrenheit, Il Corriere, La Reppubblica, IO Donna, The Florentine… and Timeless Travels.
Watch this video of our TheFirstLast press conference at the restoration studio… featuring Italian actress Elena Sofia Ricci and Sara Funaro, Florence Council for Equal Opportunity and Welfare.
Honorable Mentions
Mark Smith puts Nelli over the top
On Good Friday 2017, just two days AWA needed to reach its 65,000-goal on the crowdfunding platform, Mark Gordon Smith, President of Private Italy Tours LTD kicked our Phase I campaign "over the top" with $10,000 contribution made in memory of his mother, artist Helen D. Smith. "Our donation,” Mark explains, "is made with the hope that all women will be inspired by the story of a dedicated artist whose genius is just now coming to light, whose love of craft created such a legacy."
On Good Friday 2017, just two days AWA needed to reach its 65,000-goal on the crowdfunding platform, Mark Gordon Smith, President of Private Italy Tours LTD kicked our Phase I campaign "over the top" with $10,000 contribution made in memory of his mother, artist Helen D. Smith. "Our donation,” Mark explains, "is made with the hope that all women will be inspired by the story of a dedicated artist whose genius is just now coming to light, whose love of craft created such a legacy."
Florence's First Citizen in pole position for Nelli
A special mention goes to Dario Nardella Mayor of Florence, the First Citizen of Florence who took a central role in promoting the importance this restoration.
Watch the Mayor Nardella's video message…
A special mention goes to Dario Nardella Mayor of Florence, the First Citizen of Florence who took a central role in promoting the importance this restoration.
Watch the Mayor Nardella's video message…
Perk Partners
We shared the ‘victory’ with Flod, the agency that curated the campaign and with our ‘prize partners’: the Medici Dynasty Show, Casa dell’Orafo Nerdi, the artisanal perfumery AquaFlor, Palazzo Spinelli, the Savoy Hotel of Rocco Forte Hotels and The Florentine.
How did the magic begin?
Here's a glimpse of TheFirstLast launch party…
How did the magic begin?
Here's a glimpse of TheFirstLast launch party…